Book Awards: Are They Really All That?

As independent (more importantly, somewhat—or totally—Unknown) authors, one of the first questions we must always ask ourselves whether it be a blog or an interview or a promo is “does this increase, in a significant and long-lasting way, my visibility and my notoriety (you’d hope in a promo the answer would be “yes”, at least […]

 

There’s Branding, Then There’s BRANDING

On September 12, 2012, in Book Covers, Branding, Marketing, The Market, by rsguthrie

The day I married my wife, she put her brand on me. No, it wasn’t anything in the BDSM realm (I don’t even know if I got that acronym correct). The brand she put was on my heart and I wouldn’t have had it any other way. Today is my birthday and we are finally […]